Jasmine Lukuku is a professional actor, blogger and branding consultant. When she’s not running around Vancouver to various auditions, Jasmine can be found working to help promote diversity in food blogging and collaborating on branding and design projects with her partner through their creative agency, RXVP.
Jasmine has starred in over 30 TV commercials for major brands including Coca Cola, CVS, Pillsbury, Pringles, Hillshire Farms, Smuckers and many more. Her recent television credits include parts on Super Girl, iZombie and Haters Back Off, Frequency and Second Chance.
A multi-dimensional creative, Jasmine has founded and/or contributes to a number of businesses:
- In 2014, Jasmine founded The Blenderist as a single-contributor food blog. Two years later, she started The Black Food Bloggers Club, which she has grown into a lively and focused community. In 2017, she was inspired to promote diversity in food blogging by building out the Black Food Bloggers Club and converting The Blenderist into a multi-contributor site featuring the contributions of BFBC members!
- Jasmine is a proud teammate of Bjork Ostrom‘s at Food Blogger Pro, where she heads up the affiliate program and designs graphics for the FBP blog and podcast.
- Jasmine helps clients solve design and marketing problems, collaborating on branding and design projects with her artist partner Chris through their creative agency, RXVP.
- A passionate lover of chocolate, Jasmine has a certificate in Chocolate making from Ecole Chocolat. She co-founded Chocolate Codex, an informational resource for consumers looking to expand their chocolate knowledge and appreciation. Chocolate Codex features “tasting notes and commentary on chocolate from around the world” and offers “(totally unscientific) tasting guidelines to serve as a prompt to help tasters and readers develop their own tasting vocabularies.”
Jasmine lives in Vancouver, British Columbia with Chris and her grumpy chihuahua. She enjoys spending her free time discovering new wines, listening to podcasts and baking mind-blowing desserts (often featuring chocolate)!
Jasmine Lukuku Show Notes
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What did you do before you became a food blogger?
Do you think the fashion thing soured for you because you saw all the ins and outs? Why do you think you wanted to leave?
What is the name of your blog now?
When did you start blogging?
Why did you pick food blogging?
When you first started, how many times a week did you publish a post?
How many do you publish now?
Once you started, how long did it take you to make money?
You said something earlier about other money making avenues, will you talk about that?
Do you have a VA or people that you employ?
What do you find is the hardest thing about blogging?
What is your biggest food failure?
What is your favorite marketing tool?
What is your favorite cuisine?
What is your favorite cookbook?
What is the one thing you can’t live without in your kitchen?