Liz Berg is the founder, recipe developer, and photographer behind That Skinny Chick Can Bake food blog.
Liz is a skinny chick with a penchant for baking and three grown, yet still always hungry kids, a chocoholic hubby, plus an energetic pup who excels at crumb removal. As a confident, self-taught baker, she offers a plethora of knowledge, along with plenty of recipes for bakers and wannabes to peruse and enjoy.
Liz’s love of baking started in her teens with the tattered Better Homes and Gardens cookbook from her childhood kitchen. When she married that chocoholic many years later, she began to perfect her baking skills by creating decadent desserts and dabbling with food styling.
Liz launched her food blog in 2010 to share recipes and tips with friends and fellow foodies across the world.
Liz Berg Show Notes
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What did you do before you became a food blogger?
Did you go to college?
Do you miss it at all?
Why did you start blogging?
When did you start blogging?
When did you decide to get serious about it and learn how to use a DSLR?
Did you start on WordPress?
When did you make the change from Blogger to WordPress?
How did you pick the name of your food blog?
When did this happen in your blogging career, was it at the beginning?
When you first started, how many times a week did you publish a post?
How many do you publish now?
You say you are aiming, does that mean you do three or you do less?
Have you seen a huge jump in traffic by redoing old posts?
How many drafts do you have in place to be published right now?
Can you talk about your kitchen remodel?
When it finally pulled together, what was the first thing that you baked?
Once you started, how long did it take you to be happy?
What would you say is the best thing you’ve done for your blog?
Who did you have the audit with?
Do you have anybody that helps you with your company?
When did you first find that you needed the help?
How many iterations of the website have you had?
Is Lindsay with Purr Design?
Are you happy you changed the design?
From start to finish, how long did it take you to photograph a recipe?
Do you do process shots or anything like that?
What is the hardest thing you find about blogging?
What do you love about blogging?
What do you use for backgrounds?
Do you use natural light or artificial?
What kind of camera do you have?
What is your favorite lens?
What is your most popular post?
Do you have a favorite marketing tool, like tailwind?
What is the most surprising thing that you’ve found since you started blogging?
Do you go to food conferences?
What is your favorite one?
Is there anything that catapulted you to the next level in your blog?
What is your favorite cuisine to eat?
What would be your last meal?
What is something you can’t live without in your kitchen?
What is your favorite cookbook?