Cassie Heilbron is the recipe creator and food photographer behind Cook It Real Good – a food blog that focuses on quick, easy and healthy recipes, with a bit of indulgence mixed in between for good measure.
Cassie Heilbron started her first blog – Be Forever Healthier – in early 2017. The blog focused on healthy recipes, health tips and life hacks. But after a few short months Cassie realized she was really only interested in food, so she narrowed down her focus to healthy recipes.
As the years went by, this no longer felt like the right fit for Cassie, who’s food philosophy is everything in moderation, including moderation. So earlier this year she rebranded to Cook It Real Good and opened up her niche to include not just foods that are good for you but also foods that are good for the soul.
Cassie also hosts the Cook It Real Good podcast, where she shares cooking hacks and tips with home cooks.
Cassie Heilbron Show Notes
Cook it Real Good
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Kitchen must have:
What did you do before you became a food blogger?
Why did you start blogging?
You said that you quit your job before you started blogging, how long did it take you from the time you quit until you started?
When did you start it?
How did you pick the name of your food blog?
How long did it take you to rebrand after you hired the people?
When you first started, how many times a week did you publish a post?
After the rebrand, what did you do with all the healthy content?
How many posts do you publish now?
Explain to me what a normal week for you is?
Do you have set days where you recipe test and then photograph?
How many drafts do you have in place to be published right now?
What’s the most recipes that you have in draft?
When you had drafts in advance, did you feel – why don’t you do it like that all the time or do you just like the way you do it?
What is the best thing that you have done for your blog?
Do you have anybody that helps you with your company?
Why did you start a podcast?
What is the name of your podcast?
How long has it been live?
How do you find your guests to go on your podcast?
Where in your house do you photograph your recipes?
Do you use a tripod?
What kind of backgrounds do you use?
From start to finish, how long does it take to photograph a recipe?
How long did it take you to start making money?
Is it hard to get sponsored posts in Australia?
What is the hardest thing you find about blogging?
What do you love about blogging?
Do you use natural light or artificial?
What kind of camera do you have?
What is your favorite lens?
Does your family know what you do or do they just think you take photos of food?
What is your most popular post?
Do you have a favorite marketing tool?
What is the most surprising thing that you have found since you started blogging?
What is your biggest food failure?
What is your favorite cuisine?
What would be your last meal?
What is one thing that you can’t live without in your kitchen?
Do you have a favorite cookbook?