Cheryl Malik is the food blogger behind 40 Aprons, where she creates and shares healthy recipes and wellness lifestyle content for real people.
In addition to running her food blog, Cheryl Malik is the cofounder and CEO of 40A., a food blogger virtual assistant agency, and Layer Cake, a design agency for food bloggers focused on better user experience and brand development.
Cheryl also works one-on-one with food bloggers in a food blogging and photography coaching program, helping bloggers upgrade their platforms and increase their traffic and revenue.
In her spare time, Cheryl also runs Quattro Mama, an apparel shop for new mamas, as well as Real Good, a skincare and wellness line for busy, real women. She’s also the Editor in Chief at Easy Healthy Recipes.
Cheryl Malik Show Notes – Ep 091
Camera and Lens:
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Kitchen must haves:
What did you do before you started food blogging?
Do you feel like your marketing job has helped you in your blog?
How long do you think it was that you realized that you weren’t doing it for you but you were for your clients until you did do it?
What year did you start blogging?
How did you pick the name of your food blog?
Do you pull them out for different occasions? Are they theme based?
When you first started, how many times a week did you publish a post?
Since you started, what is the best and worst changes you’ve seen in the industry?
How many drafts do you have in place to be published, right now?
Is there a time you get it back and look it over and add stuff yourself?
How many people do you have working for you?
How long ago did you feel like you needed the help?
What is the best thing you have done for your blog?
Were you like that growing up?
What is the hardest thing you find about blogging?
What do you love about blogging?
Where do you photograph your recipes?
What kind of backgrounds do you use?
What is the brand of your artificial light?
Did you take Joanie’s online course or did you go to her workshops?
What kind of camera do you have?
Do you use a tripod?
What is your most popular post?
What is your biggest food failure?
What is your favorite cuisine?
What would be your last meal?
What is one thing you can’t live without in your kitchen?
Do you have a favorite cookbook?