Melissa Megginson found her dream job directly out of college! She is the marketing manager at Tailwindapp dot com!
Melissa Megginson is resident Marketing Manager and Cat Lady at Tailwind, the leading visual marketing tool for brands. Melissa specializes in content creation, social media, blogging, PR outreach and pretty much all things marketing.
Tailwindapp is a Pinterest and Instagram analytics and marketing company. Here is their story:
They were their own first customer.
The founders of the Tailwindapp began using Pinterest in early 2011 as a solution for their own marketing purposes while building BridesView.com. The very first version of Tailwind (then named PinLeague) asked a simple question: how could they identify brides-to-be using Pinterest to plan their weddings? As they dug in deeper, they began to see rapid success on Pinterest. Pretty soon, our friends started asking if we could generate similar insights for them.
A huge opportunity was emerging and they decided to pivot, focusing on opening the best Pinterest marketing and analytics platform to everyone.
Since then, their users have led them in new and exciting directions, and have helped them to understand that:
- ROI from Pinterest isn’t just about what happens on Pinterest.
- The greatest rewards come from leveraging insights across marketing channels, and even across entire organizations.
So, they’ve grown with their users’ needs and are thinking bigger each and every day.
Today, over 100,000 of the world’s leading brands and 400 of the top agencies trust Tailwind, and they are excited to see how social intelligence can transform your business.
Melissa Megginson Show Notes
Contact:
Tailwindapp (This is an affiliate link which means I will receive a commission if you join Tailwindapp. This commission will help me maintain and run this website, so I thank you for your support.)
Questions:
Can you tell my audience what you do?
Did you go to school for that type of marketing?
Do you work full time doing Tailwind?
I believe it was June when I got banned from Pinterest, I fought it and got it back before the end of that day. I see that it is happening to other bloggers. Do you know why this is happening?
Is the best pinning practice for Pinterest, do we use hashtags or not?
What is the best pinning practice to do for Pinterest?
I ask Melissa what I’m doing wrong with tribes as my post stays in the draft folder on the tailwindapp.
Are all tribes created equal?
Is there a knowledge base to tell you how to use the app to its fullest?
What do you mean by valid partner, do you mean that Pinterest recognizes you as a valid app?
Talking about different sized pins, what would you say is the standard or what you should go for?
Is there anything you can share about Pinterest to a food blogger who wants to grow their Pinterest followers?
Would it be worth it for me to go back and redo those pins? Will I lose the pin counts that are already there?
Can you talk about the tailwind app a little bit and say what it actually does?
What is your favorite thing about your job at tailwind?
How does tailwind work with Instagram?
Would you say that people use the Pinterest part of Tailwind over Instagram?
Mentions:
Alisa Meredith’s article on hashtags
Great podcast as usual, and yes, the friend who asked about the # is me. We finally have a clear answer. SO many great tips. I now need to get back to Tailwind to make the magic happen.
Hehe. I’m glad you found it useful, Laura! Thanks for the comment!
I really like this podcast! Tailwind app is very useful and I like all the opportunities it provides!
Thank you Helena! I appreciate it!
So interesting, now I understand better why is Tailwind so important and helpful for the growth of my Pinterest account. I’ll have to really dig in to understand how it works because I just don’t get it, will ask the help of their support… Thanks for bringing that awesome interview Lainey and thanks to Melissa for all the helpful information!
Thanks so much for your comment Patty!