Irena Macri is the creative force behind one of the most popular paleo food blogs, Irena Macri, and is the co-founder of the Happy Body Formula and Instant Pot Eats websites.
Irena Macri’s combined her background in digital media and journalism with her passion for food and well-being to create her dream job: full-time food blogger and online entrepreneur.
Drawing on her love of world cuisines and all-natural ingredients, Irena creates delicious recipes that promote wellness and longevity. She is a published author with multiple cookbooks and eBooks under her belt, as well as a creator of online nutrition and wellness plans and courses.
Irena and her recipes have been featured in Women’s Health, Woman’s Day, The Guardian, Marie Claire and Yahoo!. She has appeared on popular radio shows, podcasts and at conferences.
Eat Drink Paleo Cookbook (crowd-funded)
Happy Go Paleo Cookbook (traditionally published)
Irena Macri Show Notes
Contact:
Irena Macri
Instagram
Twitter
Facebook
Books:
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Eat, Drink Paleo – Irena Macri
Happy Go Paleo – Irena Macri
The 4-Hour Work Week – Timothy Ferris
Everyday Super Food – Jamie Oliver
Nom Nom Paleo – Michelle Tam & Henry Fong
The Cooks Book – Tom Parker Bowles
Questions:
What did you do before you became a food blogger?
So you studied media?
Why did you start blogging?
How long did it take for you to feel comfortable with the amount of money you were making?
Is you cookbook a physical book or an ebook?
When you first started, how many times did you publish a post?
How many do you do now?
How many iterations of the website have you had?
Do you do it yourself, the design of it, or do you farm it out someplace?
What is the hardest thing you find about blogging?
What is your favorite media platform and why?
Are you on Instagram?
What is one thing you can’t live without in your kitchen?
What is your knife? Cutout?
What is your biggest food failure?
What’s your favorite cookbook?
This interview was very fun to listen, and very inspiring story, especially about cook book! Thank you Elaine for planning this podcast and thank you Irena for sharing your experience! 🙂
Thank you so much Alina for commenting. Irena’s story is very inspirational!!!
Great interview, as usual, Elaine. I like Irena and her story is very inspirational. Sure she is good at cooking Marci is an Italian name 🙂
Can you please write the first book she talked about, the one she read when she was still working? You seemed to be familiar with it but I don’t know it and missed the title. Also, I was wondering which year was that she kickstart her first book? On Amazon says published 2016 but it must be the reprint from Penguins
Hi Laura, Thanks for your comment, it means a lot to me. The book she talked about was Tim Ferris’ – The 4 hour work week. There is a link to it in the show notes. I’ll ask when she first published it.
Very interesting interview, Elaine! I love the information on the books!
Beth, I agree, and we’ve only tapped into Irena’s knowledge. I’m going to have her on again in a few months to talk about email marketing!
Very interesting interview Lainey as always! I’ve loved to learn about Irena’s story about how she created her blog or funded her first cookbook!
Thanks Patty! It shows you what is possible, which is reassuring!