Shadi HasanzadeNemati started her business, Unicorns in the Kitchen, to share with the world her enthusiasm for food and to introduce to people who are interested in trying new cuisines and flavors homemade Persian, Middle Eastern and Mediterranean dishes.
Shadi HasanzadeNemati is a food writer, photographer and recipe developer who has an endless love for good food and for sharing it with everyone. Through cooking and sharing recipes, Shadi cherishes the rich history of her culture’s cuisine and the memories she made before immigrating to the U.S.
Shadi was born and raised in Tehran, Iran where was an English teacher and IT engineer. At 21 she moved to Istanbul, Turkey where she lived for three years and met her husband. After the couple married, they moved to the U.S. and they now reside in Cambridge, Massachusetts.
Shadi found her passion for cooking and baking at a very young age. When she turned 16, she started baking her family’s birthday cakes. She loved spending time in the kitchen with her mother, who worked her magic through rose and saffron aromas.
Shadi published her first cookbook, The Enchantingly Easy Persian Cookbook, in December 2016. Her work is featured in different publications, such as Allrecipes Magazine (June/July 2018), and she writes regularly for Food52. Shadi has also held a cooking demonstration and a dinner party at Harvard University.
In her free time, Shadi enjoys reading cookbooks, taking long walks, watching movies, spending time with family and friends, and trying new and interesting restaurants.
Shadi HasanzadeNemati Show Notes
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What did you do before you became a food blogger?
Did you go to school for education?
Where were you born?
When did you come to the US?
What brought you to the states?
Why did you start food blogging?
Why are you in Cambridge, MA?
You talked about putting a recipe overnight, did you have a name for your food blog?
When you figured out the name, was it that same day?
What kind of theme do you have now and how many times have you changed it?
When you first started, how many times a week did you publish a post?
How many words would you say an average blog post is for you?
How many drafts do you have that could be published right now?
Even taking in the consideration that you would post 5 a week?
Once you started, how long did it take for you to start making money?
Tell me how you got that deal?
Did you ask for any advice, where you a member of any Facebook groups?
What is the best thing you have done for your blog?
What do the other two people do?
Do you participate in any social media sharing on Facebook?
Do you control your own social media or does someone do that with you too?
How many hours a week would you say you work on that?
When did you find that you needed these team members that you hired?
Did they start working 3 months ago or when the came to the US?
When you talked about learning and researching, what type of things did you research or learn?
So you actually go to the library as apposed to going online?
What do you love about blogging?
What is the hardest thing you find about blogging?
Have you had any success growing it and can you give any tips?
What is your most popular post?
Do you have a favorite marketing tool?
Did you get the 360 suite, did you pay for Google apps?
What is the most surprising thing you’ve found since you started blogging?
What kind of camera do you use?
For your 50 mm lens, what is the f stop?
What are you going to upgrade it to?
What is your biggest food failure?
What is your favorite cuisine?
What is one thing you can’t live without in your kitchen?
What is your favorite cookbook?
I’ve seen your writing in other places, can you talk about that a little bit?
How did you come across these opportunities?