Casey Markee is a world-leading, Google organic ranking specialist, who studies patent filings to keep abreast of any and all changes pertaining specifically to the Google algorithm. Casey loves to debunk SEO myths that hinder food bloggers from reaching their full potential.
Casey’s Professional Profile
Casey Markee believes that good SEO rankings are all about one word: content. Through his company Media Wyse, Casey helps food bloggers and site owners optimize content and find the best sites to strengthen backlink profiles. Casey helps generate blog content that attracts substantial traffic, as demonstrated by his dozens of link bait and infographic content pieces ranking at the top of Google organic search results in many different niches.
Casey’s main specialty is conducting site audits, with an eye towards unraveling Google algorithmic penalty triggers, specifically: Usability, Panda, Penguin, and unnatural link identification and pruning issues. He has done hundreds of penalty site audits and has as many satisfied clients.
Casey is also an accomplished, industry-recognized public speaker with conference credits including: MN Search Summit, SearchFest, SMX Advanced, Pubcon, Food Bloggers Canada, State of Search, and others.
His true love lies in the professional SEO & Social Media training he provides through SearchEngineNews.com that has allowed him to personally train hundreds of individual digital marketers and dozens of in-house SEO teams on five different continents.
SEO Myth Buster
In this episode, Casey busts the following SEO Myths:
- Everyone should do video or they won’t stay relevant
- If a big blogger is implementing something, then I should too
- The more I publish, the better off I am and Google will love me
- Having my site redesigned will boost my readership
- 404s are bad for my site
- Everyone should have an AMP version of their site
- Domain authority is crucial in algorithmic calculations
- Bounce rate and dwell time are important to Google
- Google ranks for exact keyword matching and focus keywords
- When I republish a post, I should change my URLs to match the new title
- Structured date is a factor that Google ranks for
- Don’t use Jump to Recipe or Print to Recipe because they lower revenue
- The more words you use in your post, the better Google likes it
- Sliders are user friendly and Google loves them
SEO Myths with Casey Markee Show Notes
Let’s talk about video, is it or is it not a ranking factor on Google?
With photos, the alternate text has to be filled in, I’m assuming the description should be as well?
Do we need to fill out the advanced option in the editing section of the photo in our post?
If we have Social Warfare Pro, do we even need to fill that out?
What about the monkey see, monkey do mentality? A big blog is implementing something; does that mean we should too?
Is there are resource out there that shows how to configure the Social Warfare plugin?
Talk about publishing frequency and how Google values it?
Can you talk about the pros and cons of redesigning our websites?
Are there any pros to redesigning?
What is a 404 and what does it mean to food bloggers?
Is that what happened when I put the AMP on my site and broke my Cadillac Margarita Pinterest link?
Does Google use domain authority in the algorithmic calculations?
What is dwell time and does that or the bounce rate factor in the way Google looks at our blogs?
Is dwell time the amount of time that someone is on your site?
Does Google rank sites on exact match keywords or focus keywords?
So the whole thing with the keywords and Yoast saying that you have used the keyword this many times; that doesn’t matter?
Can you talk about URLs not matching the title of the post?
Can you explain why chain redirects are a bad thing?
You discover these on your audits, correct?
Can you talk about why you shouldn’t have a link on your post going to one of your own recipes as “open in a new tab”?
Is structured data a ranking factor?
Do the Jump to Recipe and Print Recipe buttons hurt our revenue or devalue our content?
What about word count, does that factor in Google?
Can you explain why having a slider is a bad thing on my website?
Is there anything that I haven’t asked you that you are burning to tell everybody?
How far out are you scheduling now for audits?
Where can people reach you on the web?
I actually got what he saying this time. Last time I was rather lost. I thought that was a good thing. I thought that Casey was the one who suggested the keywords last year at some point. There is so much info out there. It’s hard to keep it all straight.
I agree Beth! I’m glad this was helpful to you!
Jas - All that's Jas
So much valuable information! Thanks for sharing!!
Thanks Jas!! He is such a wealth of information!
OMG….I am going to listen to this AGAIN and AGAIN!! Finally, some things are sinking in…AND stuff I was worried about is not even a concern!! It’s like my workload just got a little lighter. Changing my focus to a few specific areas is my NEW PLAN!! Thanks so much Elaine and Casey….and I will have to look into an audit one day (although I am terrified to hear the results).
Thank you Gloria! I love that he takes some of our concerns and fears away, and makes it understandable!! Thank you for commenting!
This is fully loaded with great info. I had to rewind and listen over and over again. Definitely will be listening over again. Thanks Elaine and Casey for this
Thanks so much Chichi! I too have listened to it a few times and could probably give it a few more listens.
all great info thank you
Thanks Karl! He is a wealth of great info!
Elaine this is so much valuable info and I’m so glad I found your podcast, I will definitely share. This info frees me from some of the anxiety I was feeling every time I published a post. I’ve listened and listened to this podcast several times. I get so overwhelmed with all that has to be done or what we’re told has to be done to be successful. Your podcast has given me back some relief. I’m glad I found your podcast, you have a new subscriber.
Thanks so much.
Thank you, Celeste! You really made my day. You summed up why I started this podcast – to help other bloggers feel not so overwhelmed in this constantly changing world of blogging! Thank you for your kind comments!
I have listened to this podcast several times now and I am still learning from it, there is SO much vital information in it! Thank you, thank you, thank you both for sharing it with us. 🙂
I’m very pleased you are getting something out of Casey’s episode! Thanks for your comment, Nicole!
Great content! Thank you for inviting Casey to share all of his wisdom!
Thank you Amy! I appreciate it! Casey is the best!
I’m a small Australian blogger and have just listened to this.
So much information and advice – thanks so very much.
I’m glad you enjoyed it Amanda. I learn something new from Casey every time I talk to him or hear him on a webinar!