JinJoo Lee is a passionate advocate and resource for Korean cooking through her food blog, Kimchimari.
JinJoo Lee has a PhD in Computer Science and was a computer engineer for 15 years before starting her Korean recipe site Kimchimari in 2011.
JinJoo has been blogging full time since 2015. She started blogging at the encouragement of her only daughter when she was going off to college and wanted her mom to share recipes of Korean food she knew she would be missing at school.
JinJoo has always loved cooking and learning. She has taken a Culinary Techniques class from the French Culinary Institute, a class in Kimchi and Fermentation, and a two-month Korean dessert class from SookMyung Women’s University Korean Food Institute, where she is also a Food Stylist Program graduate.
JinJoo helps people get acquainted with Korean cooking by providing extra information on her website such as how-to’s on making Gochujang, how to ripen Kimchi properly, the differences between Korean and US cuts of beef and pork, and more. It is her dream to write a Korean cookbook that will not only curate good recipes, but will also serve as a solid foundation for anyone who wants to learn about Korean cooking.
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JinJoo Lee show notes
What did you do before you started blogging?
Talk about your midlife crisis?
When did you start food blogging?
How much has blogging changed for you?
When did you realize that you could make money at this and when did that shift for you?
How did you pick the name of your food blog?
When you first started, how many times a week did you publish a post?
How many drafts do you have in place to be published right now?
Do you have anybody helping you now?
What is the best thing that you’ve done for your blog?
What made you come to that conclusion, did someone tell you?
Where in your house do you photograph your recipes?
What is the hardest thing that you find about blogging?
What do you use for backgrounds?
What kind of camera do you have?
What is your favorite lens?
Do you use a tripod?
What is your favorite social media platform and why?
Do you get people to click over to your site on Instagram?
What is your biggest food failure?
What is your favorite cuisine?
If you were to go into a restaurant and order something, what would it be?
What is one thing you can’t live without in your kitchen?
Do you have a favorite brand?