035: Kimberly and Johnathan Vargo | Berly’s Kitchen

Kimberly and Johnathan Vargo are husband and wife co-owners of the Berly’s Kitchen food blog.

Kimberly and Johnathan Vargo met in 2001 while working at a restaurant in Northwest Arkansas. From day one, the couple dreamed about a future together working with food. They married in August 2002 and within a few years they both left the food service industry. In 2009, the family moved to Miami and for the next nine years, lived in various locations throughout Florida.

In November 2015, Kim started Berly’s Kitchen as a backup plan. She and John were both facing health issues and wanted to have an alternative source of income should one of them become unable to work at a traditional job. One year later, in November 2016, John became too ill to work his day job and left to join Kim at Berly’s Kitchen. In late 2017, the couple expanded Berly’s Kitchen from a food and recipe blog to a photography and videography service for other bloggers.

In January 2018, Kim also left her job to pursue blogging full time and in March, the family returned to Northwest Arkansas.

When they aren’t working on the blog, you’ll find John and Kim playing video games, working out at the gym, and spending time with their 14-yr. old son, Kale.

Kimberly and Jonathan Vargo Show Notes

Contact:

Berly’s Kitchen
Facebook
Pinterest
Instagram
Twitter

Books:
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On Top of Spaghetti – Johanne Killeen & George Germon

Kitchen Faves:

Kitchenaid Mixer
Food Processor – Hamilton beach

Camera and Equipment:

Canon T6i Camera
Canon T6 Camera
Canon 50 mm Lens
Canon 18 – 55 mm Lens

Questions:

What did you both do before you started blogging?
What does that entail?
If the application was submitted okay, would it go to court or how did that work?
Do you still do that or do you blog full-time?
Jonathan, what did you do?
Do you still do that?
How has your health been after you stopped working for the state?
Did you start the blog first, or did Kim?
Why did you start the blog?
What was the year you started the blog?
How did you pick the name of your blog?
Did you have any other names too or was it basically that one?
When you first started, how many times a week did you publish a post?
Did you have a plan then, did you plan it all out that you would both be working on this?
Was it scary when you finally decided to quit your job and do it full time?
Did you have any moments of regret since you quit?
How many posts do you publish now?
Did you see a difference in Google analytics?
Then why go up to three?
What do you say on that, Kim?
Once you started, how long did it take for you to start making money?
How long did it take to turn a profit?
Do you have anyone helping you with the blog?
How many iterations of the website have you had?
What do you think is the hardest thing about blogging?
Are you talking about the social sharing on Facebook, as well?
What is your favorite social media platform and why?
What is your favorite social media marketing tool?
Who does the SEO?
What is your biggest food failure?
Why?
What can’t you live without in your kitchen?
What are your favorite cuisines?
What would be your last meal?
What kind of camera do you have?
What kind of lens do you use for most of your photography?
What made you choose Canon over Nikon?